Ice-hockey was last played at the Helsinki Olympic Stadium 70 years ago. To celebrate this anniversary, Jokerit wanted to organise a unique and an unforgettable family event. A name, a logo and a visual look was needed.
We designed Talviklassikko – The Winter Classic in the spirit of vintage sport posters. We executed the concept with Ikon Graphics.
why won’t you go and play outdoor each and every hockey match? it’s freezing cold and lakes have been frozen. that would be a classical move – and back to basics – and more over a real man’s job: to be play the game in a fresh air, what ever the temperature is. the game is a winter game, isn’t it? the grass is green.
Comment by sippe — 24.12. 2010 @ 6:55 pm