Ice-hockey was last played at the Helsinki Olympic Stadium 70 years ago. To celebrate this anniversary, Jokerit wanted to organise a unique and an unforgettable family event. A name, a logo and a visual look was needed.
We designed Talviklassikko – The Winter Classic in the spirit of vintage sport posters. We executed the concept with Ikon Graphics.
S-group’s ABC Deli is an urban dining chain, where popping in for a snack has been made quick and effortless.
The new concept was designed to freshly distinguish itself from the nationwide ABC-service stations. It was to have a modern and an energetic feel and a communication concept, which addresses the urban car users.
We designed a deliciously coloured concept with an international atmosphere, communicating easy and effortless dining also in its ad copy texts.
The goal of the campaign was to get long-distance motorists to choose the faster and more convenient aeroplane over car. The production was done in collaboration with Great Apes and Radio Nova.
The campaign was so successful that it was awarded with an honorable mention at the Grand One -competition.